Welcome to our Psychedelic Blog, a collection of musings on psychedelics and their relationship to content marketing & copywriting, leadership, and ethics. From insights on microdosing to stories about using psychedelics for healing and transformation, this blog is focused on exploring the potential of these powerful substances in our lives.
Thought Leader, Clickbait or Something Weirder?
A couple of months ago, I got an email from a company called Webdelics, informing me I’d made their “Top 100 Psychedelic Thought Leaders” list. As a writer and philosopher, this was extremely flattering, twice.
But literally the moment I opened the email, my first alarm bell went off.
It was: “Hi {First Name},”
The 5 Ps of Marketing Psychedelics
The "4 Ps" are one of the most fundamental concepts in marketing. How could they possibly apply to psychedelics, and why should you care? For marketing communications to be most effective, there's no avoiding these considerations. Whether your organization is a profit-driven corporation looking to maximize shareholder returns or an anti-capitalist nonprofit fighting for justice, getting your message across to your target audience is essential. One way or another, if you want to have any chance of changing what people do, they need to hear what you're saying and be convinced to act on it.