The "4 Ps" are one of the most fundamental concepts in marketing. How could they possibly apply to psychedelics, and why should you care? For marketing communications to be most effective, there's no avoiding these considerations. Whether your organization is a profit-driven corporation looking to maximize shareholder returns or an anti-capitalist nonprofit fighting for justice, getting your message across to your target audience is essential. One way or another, if you want to have any chance of changing what people do, they need to hear what you're saying and be convinced to act on it.

Content, as they say, is still king. Psychedelic-themed content will soon become an essential resource as the market for psychedelic products for both therapeutic and recreational use grows and matures. The thing is, not everyone can write this sort of content.

Psychedelic therapy is the use of psychedelic substances for therapeutic purposes. The most common substances used are psilocybin (found in Psilocybe mushrooms or "magic truffles"), MDMA, and LSD. Modern psychedelic therapy usually takes the form of psychedelic-assisted therapy, as the substance is not the treatment by itself. Instead, the psychedelic experiences and psychological therapies complement each other to produce the best outcome.

Many of us go through life imagining we aren't good leaders because we don't act a certain way. For me, it was that I wasn't aggressive enough. Over the past few years, a couple of things changed my perspective on this. I didn't intentionally make psychedelics part of this process, but I think my experiences have contributed, nonetheless.

Why have I named my psychedelic copywriting & consultancy business Psychedelic Overground?

So much in and around psychedelics seems to be moving fast. What was once only whispered about is increasingly popular culture, appearing in everything from entertainment to stock portfolios.

Psychedelic plants, fungi and synthesised or extracted substances might not be considered technologies in and of themselves. But in the broader sense…